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車型分類
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    HONDA全新小車WIC 2月初將於日本現身  
AUTONET記者:王浩全(01/23/2002星期三)
在過去講求銷售理念的消費型態中,向來都不將消費者放在眼裡,只在乎公司利潤的多寡,而忽略消費者的需求在何處。如今,或許是受到全球景氣持續低迷之下,消費者對於自己的荷包可說是斤斤計較,每當要購物時,腦海裡不禁會想起要以花最少的錢、獲得最大滿足的念頭,這也顯現出消費者的主觀意識在近期變得更加強烈。於是各行各業為了求生存,紛紛拋棄舊有的觀念,改由強調處處為消費者著想的行銷理念,以面對消費者的時代;今天所介紹的主角—WIC,曾在去年底的東京車展亮相過,WIC外表看似概念車,但WIC卻是一部看消費者臉色的量產車,為何呢?日本HONDA汽車藉著東京車展人潮眾多的時機下,詢問來來往往欣賞WIC的消費者意見,結果反應相當熱烈,HONDA汽車遂決定於2月7日正式在日本當地上市。

第一眼看到WIC的外形,其直覺的觀感就是以怪異來形容,趨近於方正的車體,彷彿看到TOYOTA bB的分身,不過看久之後,倒是覺得有著另類美學的存在;WIC的車身尺寸為3395mm(車長) x 1475mm(車寬) x 1615mm(車高),是否發覺車高比車寬尺寸來的大呢?並非原廠提供數值有誤,是日本HONDA汽車刻意獨特的設計,如此一來,車主及乘客可擁有不錯的頭部空間,另外,行駛於窄小的巷子,根本難不倒WIC;由於WIC原本便不是從概念車所衍生出的車款,因此內裝部份並未有太多的高科技配備,皆是以實用為導向;而WIC的動力系統採SOHC引擎,並有2WD / 4WD傳動系統供選擇。


 
 
HONDA 美日/本田概念車
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