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暴風雨前寧靜之國產中型房車市場系列報導（五） HONDA Accord能鹹魚翻身嗎？
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AUTONET記者：王浩全(03/07/2002星期四)
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擁有15次記錄獲得美國十大好車美譽的Accord，在美國當地的中型房車市場，一向有著穩定的銷售成績；至於國內市場，由於與日本HONDA原廠有40年合作關係的三陽汽車，在內部財務發生掏空弊案影響下，使得員工士氣大亂，無心為公司效命，再加上NISSAN Cefiro和FORD Metrostar大力強勢的促銷下，Accord漸漸失去國產中型房車市場中的地位，殊為可惜！
本月份開始營運的台灣本田股份有限公司，將是國內車壇中首次由日本原廠負責銷售相關事宜；據悉，今年台灣本田僅有約255輛日製車配額，預測將會引進Fit、新一代CR-V、S2000、Stream、NSX等車款，來搶攻小型和休旅車市場，而中小型及中型房車市場部份，若無意外預料將會引進美規版4門Civic和Accord；目前第七代Accord的相關消息已在國內外網友間互相流傳，依照每4年大改款的慣例，第七代Accord應會在年底於日本發表，初期以Wagon版本先行上市；至於國內何時引進？台灣本田勢必得考量Accord在市場上的競爭力，若順利的話，七代Accord將在明年以最快的速度與國人見面；國內HONDA品牌由台灣本田接手後，讓車迷朋友們〝換人做做看〞的心聲實現了，屆時台灣本田是否能與日本當地一樣有亮眼的銷售成績（光以2002年1月銷售成績來說，在各車廠連續五個月較同期減少影響下，唯獨HONDA Fit銷售長紅，讓HONDA在同期成長高達34.7），並且能有更好的汽車品質提供給消費者，就讓我們一同期待吧！
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HONDA 美日/本田Accord
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