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八代Civic陣前換將，HONDA Taiwan Fit計畫喊停！
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AUTONET記者：蔡致堅(08/01/2005星期一)
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原本幾乎確定今年第四季導入國產化的HONDA Fit，卻在七月27日由HONDATaiwan所舉行的記者會中宣布，改以即將問世的全新第八代Civic取代，收到這樣的訊息幾乎讓所有媒體大受打擊.....。
對於台灣許多消費者來說，HONDA Fit國產化確實是市場一大新鮮事，最主要在於國產1.3-1.5升小型掀背車款實在寥寥無幾，除了三義姥姥級的NISSAN March，就屬HYUNDAI Getz，SUZUKI Solio的定位又和前述兩款有所差異，所以Fit一旦國產化勢必會造成此級距的風暴，如今隨著計畫暫停，可能這一區塊將由SUZUKI新車Swift給取代。然而到底是什麼原因造成HONDA Taiwan臨陣換將，決定以八代Civic跳入最激烈的中小型房車市場？
其實對於以獲利導向的車廠而言，成本是最大因素，尤其是小型車，成本幾乎和中型車差不多，但相對之下利潤就沒這麼高，所以在HONDA Taiwan仔細評估後發現，一輛Fit售價逼近新台幣60萬元，當然就國人購車觀點來看，C/P值一定不高；此外，Fit在2001年六月已經在日本發表，其間雖然歷經小改款，但產品週期幾乎是接近尾聲，導入國產化在10年前或許還說得過去，但資訊發達、消費意識抬頭的今天要客人買單絕不可能，所以在這兩方面的考量下，決定以全新且符合成本的新Civic取代。
不過HONDA Taiwan這次陣前換將的舉動，卻讓汽車同業間引起不小波瀾，尤其是Fit所有相關零配件模組都已經下重金開發，甚至成車也接近完成，如今「換人」動作也造成整體開發時辰更為緊迫。同時AutoNet在詢問許多國產車廠後發現，這次HONDA Taiwan的動作是國內首次，這不僅證明HONDA原廠的魄力與決心，果決的行事作風要讓HONDA登上台灣前三大並非難事。
雖然Fit國產計畫喊停，但並不代表從此置於高閣，若推論沒錯應該是等下一代全新改款出現再導入，所以對Fit喜愛的朋友千萬別失望，絕對有機會地！
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HONDA 美日/本田Fit / City
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