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    坐雲霄飛車抽HONDA Civic!加州迪士尼樂園開業50週年大放送  
AUTONET記者:蔡致堅(10/12/2005星期三)
與美國迪士尼樂園展開置入性行銷的HONDA,繼Asimo成為駐館人員外,現在又將新Civic搬到場區內,而且每天送一台。

在加州迪士尼樂園中,最刺激的莫過於室內雲霄飛車「Space Mountain」,黑鴉鴉伸手不見五指,根本不知前進路線,再加上宛如宇宙星空的背景和高速衝刺,刺激度絕對非常高,而這也是最受歡迎的設施。

由於HONDA和迪士尼簽下長期合約,鮮少作企業合作的迪士尼園區,就出現HONDA產品,而這次為了慶祝開園50週年,特地打出每天抽Civic的活動,只要來到加州迪士尼,就有機會將新Civic開回家,而且還是每天送一輛。

其實HONDA這幾年來在全球行銷成績是有目共睹,尤其在世界戰略要角Civic的問世,更攸關整個企業品牌生計,因此迪士尼的合作,將有助於品牌提升與Civic的銷售。



 
 
HONDA 美日/本田Civic
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