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日本HONDA新Civic第一個月銷售超過目標，Hybrid大獲好評
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AUTONET記者：蔡致堅(10/28/2005星期五)
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在日本甫上市的新Civic、Civic Hybrid，可是原廠相當重視的世界戰略車，而預計每月銷售共計2500輛的目標，則在第一個月就收到成效，兩款車共接到2700張訂單。
根據HONDA日本原廠所公布的消息，新Civic、Civic Hybrid在上市一個月之內，共接到2700張訂單，其中Civic為2000張，與先前預估一樣，但Civic Hybrid卻較原本預估的500輛多出200輛，總計為700輛。
其實在當地也一如其他市場，在新車上市時都會產生新車效應，也就是銷售訂單會明顯較預估增加，然而新Civic卻沒有這種情況發生，日本媒體也不明何以會陷入苦戰，但就以往的經驗來看，同級車競爭激烈加上消費者對於傳統房車的熱度不如休旅車高，導致Civic並沒有在日本打出非常漂亮的成績單，不過依照HONDA的產品特性，通常會越陳越香。
反倒是Civic Hybrid，較先前預估來得高，這或許是油價反應在消費購車習慣上吧！不過新Civic的銷售並非僅在日本地區，或許接下來在北美地區或亞洲國家將會告捷。
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HONDA 美日/本田Civic
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