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天啊？廣州本田明年計畫量產HONDA Airwave！
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AUTONET記者：Andrewlu(11/10/2005星期四)
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在日本今年剛剛推出的HONDA Airwave，可以說是一輛具備RV與時尚運動風格的新型態旅行車款，在日本當地推出也相當受到歡迎！
除此之外，這款稱為Airwave的新車，其實是衍生自Fit底盤的產品，包括後座椅變化也出自同一設計理念，而加長的尾廂配置也大幅提昇空間利用機能，讓這輛具備小型房車尺碼的新型態RV車款，提供比美中型旅行車的乘坐與置物空間，而且根據最新消息顯示，日本原廠有意導入已經投產Fit掀背車與房車，而且還在內地小型車市場表現傑出的廣州本田，現地生產這輛在日本相當熱門的新車！
目前，在內地市場銷售最佳的小型旅行車款，莫過於上海通用雪佛蘭賽歐SRV車款，不過原本房車款與掀背車售價均比賽歐略高的廣州本田飛度（HONDA Fit中國版），即使明年投產Airwave車系，建議售價與產品定位均會較賽歐略高一些，廣州本田的目標，是吸引不甘侷限於傳統中小型三廂房車的買主，而且必須相當精準的產品定位與售價策略，將使得未來廣州本田Airwave有望影響包括大眾波羅（VW Polo中國版）的銷售表現，更可以看出本田針對中國內地市場，漸趨於細緻的行銷戰略！
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HONDA 美日/本田Fit / City
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