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    HONDA敦促倫敦的駕駛者駕駛低污染的車  
AUTONET記者:Trista(05/02/2006星期二)
HONDA三月份的時候在英國推出Civic Hybrid,為了符合油電混合車的環保概念,所以HONDA推出一個「No Choke」活動,為什麼活動名稱是No Choke─不要窒息?

是因為最近一份調查數據顯示,如果每五個倫敦駕駛者中有一個人選擇低污染的車輛,那麼減少的碳排放重量將等於四個大笨鐘之多,也就是說將減少約35000噸的二氧化碳排放量,這樣的空氣污染量代表1萬輛汽車的污染。

因此HONDA敦促倫敦的駕駛者駕駛低污染的車,這一個活動分成兩部分,首先是找來環境藝術家Sally McCaffrey,以植物及一些有機物做街頭裝置藝術,展示在倫敦東邊的Old Street;創作者Sally McCaffrey表示,她已經厭煩只要在倫敦呆一天就會發現臉上都是灰塵,而且大部分來自於汽車的廢氣,她希望藉由這個街頭藝術讓倫敦的駕駛人去思考,當他們在開車的同時帶給這個環境什麼。

而這個活動的第二個部分是,HONDA的工作員工在街頭發環保汽車資訊袋,資訊袋內容主要是環保倫敦的地圖,標示出哪裡是保護生態環境的地方,包括回收中心或公園等,當然HONDA絕對認為倫敦市民最環保的方法就是買Civic Hybrid。

而且只要是Hybrid的車在倫敦,都可以免道路稅; HONDA英國環境部門主管John Kingston表示,大部分的民眾會想要更環保,但是他們不知道如何去做,而有些則是根本不知道他們可以有更環保的選擇,而HONDA的這個活動可以讓倫敦市民,不需要改變他們的生活型態也可以讓環境更乾淨。


 
 
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