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車型分類 |
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AUTONET記者：盧佛青(06/19/2006星期一)
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作為2007年北美本田最重要的小型車系，HONDA Fit的上市，北美本田當然也是煞費苦心，最近該汽車廠與House of Blues（藍調之屋）合作，推出一輛彩繪版本，並且將舉行全美巡迴展演！
由House of Blues所舉型的"Fit in the House"計畫的開始，他們找來了美國俗民藝術家Jack Poppitz，打造這輛彩繪版本的Fit，並且將在不久之後舉型的義賣會上正式拍賣，而在全美巡迴展演中，這輛彩繪版本的HONDA Fit也將呈現在全美民眾的眼前！
除了實體展示之外，北美本田也在網站上舉行抽獎活動，只要當地的民眾參觀這項巡迴展演，就有機會獲得一輛全新的2007年式HONDA Fit新車乙輛！
最近北美本田利用突出的造勢活動，成功地在當地的年輕消費者心目中建立了鮮明的品牌形象，像前一陣子就與全球著名的嘻哈團體「黑眼豆豆」合作，不但推出專屬的Civic Hybrid限量式樣版本，還讓這輛新車成為「黑眼豆豆」新歌Pump it的MV音樂錄影帶中演出，更可以展現北美本田積極經營當地年輕消費導向市場的企圖！
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HONDA 美日/本田Fit / City
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