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    Civic Hybrid化身乳牛,想要引起英國民眾興趣  
AUTONET記者:Trista(08/07/2006星期一)
今年HONDA曾經做過一項調查,針對英國民眾對Hybrid認知的調查,有3/4的英國人不知道Hybrid車輛是怎麼運作,甚至在做調查的那個時候,有1/2的人連聽都沒聽過什麼是Hybrid。

爲了向大眾介紹Hybrid車款,HONDA可是努力讓旗下Civic Hybrid露面,八月五日及六日在英國倫敦Regents公園,舉辦的Fruitstock音樂節,也出現Civic Hybrid的身影,不過出現的Civic Hybrid有點不一樣,是以乳牛造型呈現的Civic Hybrid。

HONDA將會在這場音樂節當中,有一個攤位想要向參加民眾介紹所謂Hybrid的科技;只要是AutoNet的網友們,相信一定都知道Hybrid是啥,不過我個人對親友團們做了一個小小的調查,的確是還有些人不知道什麼是Hybrid,也難怪英國HONDA要把車彩繪成乳牛的樣子,吸引大朋友小朋友的目光。

英國HONDA的環保經理John Kingston指出,HONDA之前曾經創造出一款「綠草車」,而這一次的「乳牛車」,也稱的上是與前者相互暉映。這台乳牛車在現場的任務,就是讓前往赴會的民眾了解Hybrid油電技術的基本運作模式。幾個月前HONDA曾經做過市場調查,發現四個人之中有三個人不知道何為「Hybrid車款」,更有二分之一的人聽都沒聽過這個名詞。

Fruitstock園遊會是個免費入場的夏日活動,除了能吃到新鮮好吃的農產品之外,動人的現場音樂、免費的瑜珈課程和專人按摩都是吸引民眾前往的賣點。英國HONDA希望以輕鬆愉快的方式,讓民眾簡單的認識所謂的環保技術,而不是用繁複的術語,讓大家越聽越迷糊。所以這一回的成功與否,全都得仰賴這一台象徵著無污染、純天然的「乳牛車」了!


 
 
HONDA 美日/本田Civic
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