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AUTONET記者：陳昱先(08/09/2006星期三)
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盛大舉行的2006年英國車展，由於F1賽車展覽館人潮過多，參觀群眾索性轉往其他展區，剛好讓HONDA逮到機會大肆宣傳旗下新車Civic Type-S，試駕活動人數暴增，成為車展中最人氣最旺的互動單位！
挾著推出新款Type-S的氣勢，HONDA聲稱在車展的10天內有接近1,600人次參與了旗下Civic、CR-V、Jazz及Accord車款的試駕體驗，這個數字超越了第2名有22％之多。更有1,000人利用預約的方式跟經銷商提出了試駕的要求，1萬本的宣傳手冊也發送一空。對於這樣的熱烈反應，HONDA認為是他們的特質引起了觀眾的想像，所以造成如此的轟動。
不過爆滿的F1展場造成的人潮游離還是造成相當大的影響，並非像HONDA認為的這麼單純就是了，不管怎麼說，對於HONDA來說，活動的大成功還是非常值得高興的。
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HONDA 美日/本田Civic
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