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車型分類 |
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AUTONET記者：葉毓中(11/20/2006星期一)
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HONDA Legend前進台灣車市，建立品牌形象為第一考量。
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打著〝I Have The Opinion，You Are Everything〞重返台灣車市的全新HONDA Legend，為HONDA Taiwan成立四年多以來首款進口商品，且挾著HONDA所有造車結晶大成的HONDA Legend，更擁有旗艦身分的定位；或許258萬的身價多少有些令人震撼，也再度考驗本田迷的忠心程度，但其實除了帳面上的數字以外，背面還是有許多值得探討的故事！
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經過深入訪談，發現HONDA Legend之引進動作，並非258萬幾個數字可輕鬆交代！
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根據當天記者會針對HONDA Taiwan內部人員進行訪談，發現其實當初在考量Legend進口一事與否，也是有許多不同聲音，對於這HONDA Taiwan成立以來的第一款進口車，到底應該由誰擔當此重要的前鋒地位，除了Legend以外，還有其他人選。
〝Odyssey〞，便是當初與Legend一同競爭的榜上名單；由於休旅風潮方興未艾，也讓是否該由Odyssey當任此一前鋒角色之決定成為頭疼的議題，不過考量Odyssey的休旅定位，仍無法全面勝任此重要角色，第一款進口車款，除了該有亮眼出色的商品競爭力以外，更應具有指標性的重要地位，一直以來擔任HONDA旗艦的Legend，終獲勝出！
或許較熟悉車市的車迷心中又有另一疑問，雖然Legend為HONDA品牌旗下之旗艦車款，但在北美車市HONDA為全面建立高級形象，更有ACURA此品牌擔綱重責大任，且ACURA RL車型便是HONDA Legend的雙生車，搭載更豐富的配備清單，以此前進台灣車市，應更具信服力與震撼性；不過HONDA Taiwan人員表示，其實並非否定ACURA之品牌魅力，但考量目前HONDA Taiwan僅短短在台紮根四年有餘，以日方謹慎的經營角度評論，尚未完全站穩腳步，因此貿然引進此全新品牌，有著一定風險，並更須投入大量資金與人力，在目前景氣明顯的台灣汽車市場，實在為一險棋，因此最終仍決定由Legend出線。
因此HONDA Legend的登場，考量258萬的售價與120輛的年銷售目標，主打品牌形象的意味明顯，藉由Legend的優異實力，拉高品牌定位與宣揚自家造車科技，相信為HONDA Taiwan心中所打算盤，至於此想法是否能被台灣消費者所認同，當然需要交由銷售表現決定；話說回來，目標直指對手高級品牌車款，甚至德系等在台深根許久的中堅房車，掛著HONDA品牌的Legend能否打出漂亮一仗，絕對值得期待！不過可以肯定的是，以HONDA一貫以來堅持的操控樂趣，全新不同的日式性能旗艦風暴，Legend將再度領軍開戰！
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HONDA 美日/本田Legend
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