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車型分類 |
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CR-V又獲單一車型銷售冠軍！HONDA九月份台灣市佔率再創新高
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AUTONET記者：編輯組(10/02/2007星期二)
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九月份台灣車市欲振乏力，總共僅掛出了21,633輛銷售量，與去年同期相較呈現13.5％衰退，而HONDA在CR-V的領軍與Civic協助下，氣勢如虹，9月份共掛出了2,359輛的銷售成績，在市場佔有率上更達到10.9％，更創下了Honda單月市場佔有率歷史新高，在車市一片低迷聲中，Honda卻展現出獨走的氣勢。
與去年累計銷售相比，截至九月份的累計銷售，汽車市場上也僅只有Honda呈現29.7％的成長，與其他品牌全面呈現衰退的景況相比，Honda在今年的表現可說是可圈可點的績優生。
CR-V自2007年初上市以來，銷售數字一路大幅領先同級競爭對手，並打破了單一車型銷售冠軍長期由房車獨佔的傳統，不僅創造台灣車壇奇蹟，這樣優異的表現更證明了CR-V的產品魅力。在繼三、四、五月份CR-V蟬聯三個月汽車市場單一車款銷售冠軍之後，CR-V於九月份再度以1,454輛的成績，第四度拿下單一車款銷售冠軍的位置，在SUV的市場佔有率更高達了46.7%，累計一到十月的銷售，CR-V已達到11,931輛，在SUV市場區隔的市場佔有率，也高達34.4％，在今年的汽車場上，CR-V可說是展現出一枝獨秀的市場表現。
在總市場排名上，Honda於九月份以2,359輛成績，排名第四，如僅以乘用車排名，Honda在9月份更是亮眼，一路上衝到市場第二名的位置。全年累計排名也以21,496萬輛的成績，拉開與第五名的差距，穩佔市場排名第四的位置。
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HONDA 美日/本田CR-V
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