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HONDA Inspire日本銷售目標爆量，單月超過目標三倍之多！
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AUTONET記者：蔡致堅(01/28/2008星期一)
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美規Accord到了日本，就變成Inspire，等級比Accord還高，當然售價也貴，所以當2007年年底於日本發表時，HONDA每月銷售目標只訂在500輛，然而一個月過去，這款中大型房車累積訂單居然高達1800張，這可是當初目標値的三倍之多！
以Inspire之名在日本登場的美規版Accord，是以中大型房車為產品定位，而在這個市場區間帶中對手可不少，包含TOYOTA Mark X、NISSAN Skyline等重量級車款，且近幾年這個級距的車款銷售量逐漸下滑，所以HONDA原廠並未訂出驚人的銷售目標，於2007年12月21日發表時喊出每月500輛，誰知過個年一個月後，訂單已經超過1800張，比起原先預估的還多出三倍多。
根據HONDA分析，購買族群以30歲單身男性與40歲家庭男性佔大多數，購買等級為35TL為60﹪，35iL為40﹪，而男性消費者之所以購買Inspire，3.5升V6 i-VTEC引擎的魅力最大，因為能發揮280hp超強馬力，且在優異的底盤結構下，不僅駕駛人本身可享受駕馭樂趣，寬敞空間與乘坐舒適感都能滿足乘員的需求。而在選配方面，「HONDA HDD衛星導航系統」最受歡迎，裝車比例高達97﹪，至於車色方面，因Inspire屬於較為成熟穩重的車款，故黑色佔了43﹪，其次是23﹪的珍珠白，鐵灰色則為16﹪。
台灣消費者也即將看到Inspire的身影，只不過會換上大家最熟悉的名字Accord，並在今年五月左右發表，因此還是敬請期待吧！
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HONDA 美日/本田Inspire
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