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    HONDA Stepwagon真厲害,三個世代日本累計銷售突破100萬輛!  
AUTONET記者:蔡致堅(08/07/2008星期四)
以轎式低底盤為基礎的單廂休旅車現已成為風潮,而日本HONDA早在1995年所推出的Stepwagon,不僅獲得消費市場好評,也讓許多競爭對手開始仿效,歷經三個世代後,Stepwagon在日本成功寫下銷售突破100萬輛的新紀錄,這也證明HONDA獨到的眼光與創新獲得肯定。

打從1995年5月在日本誕生以來,Stepwagon挾著寬敞空間與類似乘用房車的駕馭性讓市場趨之若鶩,正因為如此讓1990年代初期隨著社會經濟陷入泡沫化而銷售低迷的HONDA,在當時與同屬於低底盤的Odyssey共同創造不少佳績,更成功挽救HONDA的危機。爾後2000年第二代車型出現,此時Stepwagon的總銷售量已經突破50萬大關;2005年5月推出更為洗鍊的第三代車型後,以每月平均販售接近5000輛的規模讓對手難以招架,2008年7月更累計銷售100萬輛,再度成為HONDA銷售史上的傳奇。

其實Stepwagon之所以受到歡迎,主要是產品力夠強,所有特點都能迎合消費者需求,再加上民眾面臨經濟泡沫,已經沒有多於的預算購買第二部車,因此Stepwagon宛如消費者救星,這也讓Stepwagon邁向成功之路。

當然HONDA自然不會放過這個美好紀錄,因此在8月底將推出Stepwagon特仕車,至於會有什麼樣的新行頭或套餐,就端看HONDA的誠意了。



 
 
HONDA 美日/本田Step Wagon
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