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HONDA Fit宣傳手法創新活潑，「在F與T之間，有了你才得以完整」！
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AUTONET記者：蔡致堅(10/06/2008星期一)
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為了Fit的國產化上市，HONDA Taiwan可是想出別出心裁的行銷手法，除了最常見的官方專屬網站外，讓所有人「在F與T之間，有了你才得以完整」的手法更是新穎。
近年來，地球暖化、油價不斷的飆漲、改變的不只是大環境，還有心中的需求和重視的層面。在這樣時代的車子，更應該要能確實地回應今後的你和環境的需要，適合日常生活、適合環境。
Fit的英文原意是「適合」，也是開發這部車的核心精神，從設計的原點開始，站在世界的中心點，去思考你的期待，去符合你的需求。而這樣的想法，勢必就得做出革新，不再被過去的框架限制住，重新的一點一滴將所有期待和需求融合進來，成為Fit的每一個部份。
隨著HONDA Taiwan公布Fit接單價與發表時間後，更自10月3日起在台北信義商圈、台中文心商圈、高雄夢時代廣場同步展開街頭活動，透過街頭「F」「T」的造型展示，讓消費者能進一步體會Fit是一部以人為中心思考的車款，只要消費者站在「F」與「 T」造型物中間，以手機或相機拍照，上傳至www.並留下資料，即有機會抽中FIT造型1G的隨身碟。而HONDA Fit的專屬網站，也自10月3日起展開預約試乘的活動，只要事先預約試乘的消費者，在試乘時都可獲得一份預約試乘禮。
正因為把「你」放在造車思考的最原點，才有了Fit的具體實現。從10/3-10/23 HONDA建構了實現Honda FIT設計理念的新體驗空間。期待透過Fit ZONE體驗空間與消費者的相遇，傳達Fit的開發理念。
因此「在F與T之間，有了你才得以完整」。
Fit & YOU網路活動
在活動期間內，只要用手機或數位相機拍下你站在F與T之間的照片，上傳到http://www.honda-taiwan.com.tw/fit/，就能獲得專屬的Fit 部落格貼紙，還有機會獲得「Fit限定版 1 GB USB隨身碟」。活動期間內，只要到http://www.honda-taiwan.com.tw/fit/參與Q&A問答活動，就有機會獲得「HONDA運動水壺」。
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