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HONDA生力軍Insight加入，Hybrid軍團一年全球銷售目標70萬輛！
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AUTONET記者：蔡致堅(10/23/2008星期四)
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於2008年巴黎車展首度發表的Insight Concept，雖說是概念車身份，實際上HONDA已確定在2009年第一季推出量產車型，因為在新一代Insight引領下，HONDA的Hybrid軍團將傾巢而出。
在HONDA的計畫中，原本為雙門雙座的Insight在新一代車型裡被五門掀背所取代，且價格上刻意壓低在日幣200萬圓以內，約合新台幣64.5萬元，比起TOYOTA Prius基本款至少便宜日幣26萬圓（新台幣8.4萬元），如果是頂級車款更少了超過日幣100萬圓（日幣32.3萬元），在這樣的價格差距下新Insight必然有價格上的優勢。不過HONDA對於市場接受度偏向保守，且鈴鹿廠的產能為每年20萬輛，因此在日本上市後銷售目標為一年5-6萬輛，如果針對北美市場則在10萬輛上下。
即將在2009年登場的量產版Indight，可是消費者在TOYOTA Prius之外的另一選擇，雖然原廠一年生產量不超過20萬輛，不過這只是前菜，接下來HONDA還要推出Hybrid小跑車和Fit Hybrid版，估計2010年投入市場後全球可創造70萬輛的銷售規模，當然比起TOYOTA Prius更低廉的售價將會讓消費者心動，加上油價與景氣關係，未來必會再創Hybrid的高峰。
正因為新Insight的售價低廉，讓TOYOTA感受到莫大壓力，也難怪TOYOTA會將HONDA視為頭號敵人，看來2009年後兩強爭霸的局面就會浮上檯面。
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