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讓TOYOTA倍感壓力，HONDA Hybrid車全球銷售累積超過30萬輛
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AUTONET記者：蔡致堅(02/19/2009星期四)
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雖然TOYOTA喊出一年銷售100萬輛Hybrid車，但HONDA也不是省油的燈，不僅推出相當便宜的第二代Insight，更隨著景氣進行產品調整，增加許多全新開發的Hybrid車款，期望能創造另一個市場區隔，並站穩技術本位的地位。
打從1999年11月第一代Insight在日本販售，並在歐美及世界40多個市場銷售，到2009年1月底為止，HONDA於全球總計銷售30萬輛的Hybrid車，包含第一代Insight、Civic Hybrid、Accord Hybrid等三款車型，其中第一代Insight於日本、美國與歐洲共銷售17020輛，2001年12月的Civic Hybrid推出後在日本、美國、歐洲與亞洲共銷售255249輛，而2004年12月誕生的Accord Hybrid因為是針對北美市場所設定，故在當地銷售了28471輛，合計9年2個月裡Hybrid車共銷售300740輛，雖然與TOYOTA相比數量不多，但驚人的實力倒也在車壇造成不小震撼。
所以當HONDA在2009年底特律車展正式發表第二代Insight，並在2月份在日本販售，價格從日幣189萬圓（約新台幣70.9萬元）起跳，比起新Prius還要便宜，因此在短短五天內共計銷售超過1萬輛，較初期目標的每月5000輛足足多出一倍，使得TOYOTA必須保留上一代Prius以低價與之對抗。
正因為新Insight在價格上非常有競爭力，產品也有不少優勢，所以HONDA是以全球銷售20萬輛為年度目標。除了第二代Insight之外，接下來原廠將以發展Hybrid車款為主軸，像先前以概念車身份出現的CR-Z，也確定在2010年發表量產版本，此外還有Fit Hybrid版及其他相關車款，以這樣的態勢發展下去未來HONDA要在Hybrid領域追上TOYOTA，應該是指日可待！
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