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車型分類 |
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叫我Hybrid一哥，HONDA Insight日本銷售超過目標三倍
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AUTONET記者：蔡致堅(03/11/2009星期三)
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打出日幣200萬圓（約新台幣74萬元）以內低價起跳的Isight，是HONDA最新的Hybrid產品，也是全球第一輛平價環保節能雙動力車，在2009年2月6日於日本正式發表以來，短短一個月的時間訂單就達18000張，比先前設定的每月銷售5000輛高出三倍之多，此番態勢讓TOYOTA決定進行新舊Prius並賣的策略。
根據日本HONDA所公布的Insight銷售成績，一個月的時間訂單超過18000張不說，2009年2月份更以4906輛的銷售成績擠進新車銷售第10名排行，更榮登Hybrid車款銷售冠軍寶座。 據分析，購買第二代Insight者是以40-50歲家庭、30歲單身及20-30歲已婚者居多，且性別及年齡層相當廣，另外本身就是HONDA車主與其他品牌換購者的比例為50：50，可見得走低價路線的Insight確實有產品魅力。
在購買車型等級方面，基本款G佔了40﹪，L等級為40﹪，搭載七模式的頂級LS為20﹪，而絕大多數的車主也會添購衛星導航等配備，至於講求豪華舒適的配備卻因荷包預算縮水明顯降少，看來Insight從日幣189萬圓（約新台幣70萬元）起跳的策略在這個年代似乎奏效。
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HONDA 美日/本田Insight
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