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HONDA Freed要搶攻東南亞市場,2009年六月導入印尼生產
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AUTONET記者:蔡致堅(03/12/2009星期四)
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以Fit底盤為基礎,稱得上Fit Minivan版的Freed,上市至今只有在日本當第生產製造,銷售則多為右駕國家,然而HONDA為了尋求更低的成本來提高獲利,且東南亞國家對於多人乘小型Minivan需求量大,遂決定將Freed導入印尼進行在地化生產,並將目標鎖定在泰國、馬來西亞、泰國等市場。
在印尼屬於HOND最大合作夥伴的PT HONDA,對於東南亞國家的耕耘不遺餘力,然而觀察市場對於多人座小型Minivan的需求不小,這類型車款佔有率高達4成之多,且NISSAN、TOYOTA、DAIHATSU的小型Minivan在東南亞多有不錯成績,因此HONDA決定導入2008年五月才在日本發表的Freed到印尼生產製造,並外銷到泰國、馬來西亞、泰國及菲律賓等市場。
擁有快意奔馳、寬敞空間的Freed,導入印尼生產後為三排七座內裝設定。因此HONDA挾著Freed在日本半年裡累計銷售居Minivan冠軍的頭銜,或許對東南亞消費者來說會增添更多吸引力,至於成績如何就待六月後見真章。
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HONDA 美日/本田Freed
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