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    HONDA Stepwgn日本銷售最大功臣,鹹蛋超人果然是最佳代言人!  
AUTONET記者:蔡致堅(02/11/2010星期四)
最會找名人拍廣告擔任代言的日本企業,無論是好萊塢巨星、卡通電玩人物都只要露臉費用就輕鬆入袋,而2009年才在日本上市的Stepwgn,HONDA為了強調大空間,遂找上史上最巨大家族-鹹蛋超人來代言,結果讓Stepwgn的市場創造不少話題和佳績。

1960年代誕生的鹹蛋超人,在日本民眾心目中可是無可取代的超級英雄,更是日本的「超級大國民」,因為鹹蛋超人可是男女老少皆知的「大人物」,正因為是「超級大名人」,HONDA就找鹹蛋超人家族來替強調大空間的Stepwgn代言,此舉果然奏效,除了銷售成績頗佳,就連小朋友也知道Stepwgn,因為在他們的印象中Stepwgn就是鹹蛋超人家裡的車!

另外Stepwgn的個性化版本Spada,因為在定位上鎖定男性,有點壞又有點神秘,因此不由正義的鹹蛋超人代言,而是找來怪獸群,當然也包含鹹蛋超人的最大死對頭巴爾坦星人!


 
 
HONDA 美日/本田Step Wagon
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