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是Hybrid熱潮已退還是受TOYOTA牽連？HONDA Insight二月份日本銷售大幅下滑！
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AUTONET記者：蔡致堅(03/08/2010星期一)
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2009年度總銷售累積達25萬輛的TOYOTA Prius，最近受到煞車系統問題進行召回，卻依然在日本市場穩居冠軍，反觀HONDA Insight打著低價策略，經一年時間在日本就銷售10萬輛，但二月份銷售卻下滑將近30﹪。
雖然TOYOTA Prius於日本總銷售累積突破25萬輛，又是連續9個月成為冠軍車種，2010年二月份持續保持領先地位，主要是因日本政府提出減稅補助大大受惠，不過受到煞車瑕疵導致召回影響，雖有部分跑單，但數量不大，2月份銷售達27,008輛，比起第二名的HONDA Fit的13,967輛幾乎高出一倍；反觀2月份HONDA Insight的銷售量卻大幅減少28.3﹪，只剩下3,517輛，在排名中為第24，但2009年仍排名第5。根據HONDA日本銷售本部長小林浩表示，Insight的銷售之所以下滑，是不少新購消費者轉而選擇Fit等低價車款所致。
但TOYOTA Prius在2月份下單的消費者卻比1月份減少約三成，就市場觀察3-5月是Prius的關鍵期，畢竟召回事件的後續延燒才是重點，萬一又出現更多的問題，要穩站銷售冠軍寶座恐怕很難，除非日本民眾和台灣消費者一樣對TOYOTA有著萬般不捨的情結。至於HONDA在Hybrid領域能否重新站起來，以二月底於日本發表的CR-Z接單來看，至少可彌補Insight銷售不利的狀況。
不過Hybrid這波熱潮到底退了沒？照目前來看還沒，畢竟國際油價依然居高不下，全球景氣也還未復甦，真正的替代性能源車款尚未普及前，Hybrid應該還會稱霸一陣子，至於HONDA能否重新在Hybrid領域創造佳績，就得看HONDA接下來的車款與價格了。
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HONDA 美日/本田Insight
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