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年銷目標2.5萬輛！HONDA Taiwan展2010年期望
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AUTONET記者：葉毓中(03/15/2010星期一)
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透過社長鈴木良幸致詞，HONDA Taiwan展望2010年可達到與去年持平之銷售表現。
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選擇於3月12日晚間，HONDA Taiwan舉辦了媒體春酒活動，活動中透過社長鈴木良幸的致詞中，除了肯定HONDA品牌於2009年的優異表現外，還透露了今年品牌的主要動作，繼元月份改款上市的CR-V後，本月份Civic也將以年度給款的全新式樣現身，而在2010年兩重點車型外，2011年年初更將發表Insight此油電複合動力車型。
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CR-V之後，本月新年式Civic也將問世。
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回顧2009年汽車總市場，年初受到全球金融風暴影響，銷售量大幅下滑，所幸政府三萬元貨物稅方案產生效果，再加上中國資本加入、股價攀升，促使經濟回覆活絡，連帶汽車銷售也一路回升，單以12月份銷售台數44,976輛而論，台灣汽車市場一度回復到了56萬台規模水準，在去年一路上揚的銷售曲線中，總銷售量締造29.4萬輛水準，較2008年成長28％；而HONDA Taiwan，則受到2009年後半庫存車不足影響，銷售量為25,544輛，市佔率維持8.7％，去年底甚至留下將進兩千台的訂單無法順利交車，此點將為HONDA Taiwan今年重點檢討與改善工作。
而關於2010年之預估，HONDA Taiwan認為應有25萬輛規模，如果與中國間經濟良性互動發展，更將有可能與去年相同維持約30萬輛成績；因此，HONDA Taiwan設定今年年度銷售目標為2.5萬輛。
於2010年中除了上述的兩款改款新車外，HONDA Taiwan表示將更致力於提升整體企業經營的品質，此外，還將貫徹顧客關懷、試乘活動、顧客資料管理等各項基本活動朝安定銷售方面盡最大努力。
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台灣產業相關新聞
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