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    HONDA CR-Z廣告出招,三種模式體驗不同駕馭人生!  
AUTONET記者:王柏偉(06/15/2010星期二)
六十秒的時間可以想件事、發個呆、打個盹、恍個神、抽支煙,雖然很短,卻有其存在的價值,但如果要用六十秒介紹一個人、一件事或一樣東西時,節奏怎麼拿捏、內容如何權衡就很是關鍵,HONDA一齣六十秒的廣告,介紹CR-Z獨特的Econ(經濟)、Sport(運動)、Normal(一般)三種駕馭模式,讓你體驗不同設定下CR-Z表現的不同風格。


以〝RGB〞三原色命名的廣告發想,來自CR-Z穿梭都市的感官回饋,片中藉三種不同駕馭模式的選用,展開三種屬性截然不同的旅程,在儀表底光隨模式切換從紅色、綠色在換到藍色的同時,CR-Z所在的時空背景也隨之轉變。

隨模式切換紅、綠、藍三種色澤的儀表底光

這段由Sam Heath、Chris Groom製作、Frank Budgen 執導的廣告,是HONDA針對英國市場投入的最新一期行銷動作,旨在凸顯CR-Z能隨用車環境的改變,以相對應的行車模式展現最適切的操控特性。

創意總監Sam Heath表示:「CR-Z所搭載的複合動力,在操控上感受是特殊的,其能讓你透過不同模式的選用,與身處的路況環境作結合,而這就是廣告想要傳達的主軸。」

該電視廣告除了能在英國當地收看,身處其它地區有興趣的人也能透過Facebook連結:http://www.facebook.com/hondacarsuk一睹。

Facebook上也看得到CR-Z的最新廣告



 
 
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