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    超越十萬名車主的信賴與肯定,HONDA CR-V成為台灣史上最暢銷SUV車款  
AUTONET記者:編輯組(12/08/2010星期三)
以優異產品品質與車主信賴推薦,創造年年銷售長紅的HONDA CR-V,於12月累積銷售超越十萬台,是台灣史上最暢銷SUV車款。2002年HONDA TAIWAN重返台灣,將GLOBAL HONDA的嚴格品質標準落實製造國產化車款,並在各地建構完善經銷服務體系,開創國內車市嶄新高規格銷售服務體制。在各界引頸期盼下,HONDA TAIWAN首部國產車款CR-V於2003年正式上市,隨即造成空前熱銷,直逼SUV車銷售冠軍。連年的銷售佳績,讓CR-V幾乎成為國內SUV車的代名詞,即使世代變革,甚或是經濟景氣的起伏,以及其他品牌競爭車款的推陳出新,CR-V始終是消費者選購休旅車時最佳選擇。

HONDA TAIWAN重返台灣市場後,經歷CR-V兩世代的改款,2003年首款國產化以「造型、性能與多用途」的開發理念,多功能實用性為主的設計考量,加上出眾的車身內外設計,颳起車市SUV車款旋風,蟬連HONDA TAIWAN最熱賣車款;07年改款推出第三代CR-V以全新轎式休旅新概念,融合豪華休旅與都會房車的元素,兼具豪華質感與近乎房車的駕馭樂趣,樹立國產SUV車款新標竿。每一世代CR-V的進化魅力都受到消費者認同支持,也同樣獲得國內專業汽車媒體青睞,兩度獲選「年度風雲車」、三度蟬連「最佳國產SUV」、2006年J.D POWER新車魅力調查第一,今年更獲行政院環保署表彰「環保車」及「環保標章」兩綠色環保認證,也是目前業界唯一獲此殊榮的車款。

從第一台到第十萬台CR-V,HONDA TAIWAN以一貫品質堅持與服務精神,才能獲得車主的肯定與信賴,就像HONDA企業的「三喜哲學」提到「購買的喜悅、銷售的喜悅、創造的喜悅」,只有堅信顧客滿心的喜悅才能收穫最好的回報。HONDA CR-V累積十萬台銷售達成只是另個全新的開始,今後HONDA TAIWAN將繼續不變的堅持,帶給國人更多的駕馭樂趣。


 
 
HONDA 美日/本田CR-V
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