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    形象恰如其份,MotoGP現役車手Marco Simoncelli代言HONDA Civic  
AUTONET記者:吳煌棋(02/01/2011星期二)
在廣告的世界裡,只要是具有知名度且與產品形象或訴求相符者,均有機會成為代言人。另一方面,如果代言人的年紀與產品目標客群一致,那更是在好也不過,而近日MotoGP現役車手Marco Simoncelli受邀成為歐規HONDA Civic的代言人,便是最好的一個例子。

Marco Simoncelli是Civic Black(黑)與White(白)特仕車型的代言人,Civic Black黑色特仕版目標客群為具有品味而內心熱情的年輕男子,而Civic White白色特仕版目標客群則為充滿活力的年輕男子,而這兩種形象與Marco Simoncelli所散發的氣息投射在一起,都是恰如其份。

挑戰2009末代250世界冠軍失利的義大利籍小將Marco Simoncelli,於2010年賽季為San Carlo Honda Gresini車隊出賽,2011年全新MotoGP賽季將持續使用RC212V工廠賽車挑戰此摩托車頂尖賽事。


 
 
HONDA 美日/本田Civic
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