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車型分類
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    HONDA社長預測:2016年美國Fit的需求將達到20萬輛  
AUTONET記者:Ray(11/12/2012星期一)
稍早之前位於巴西的聖保羅車展上,HONDA為當地推出了一款以Fit平台發展而來的Crossover車型;Fit Twist,為這車系帶來全新的氣象陣容。雖然目前僅在巴西當地販售,但可以看得出來Fit後繼延伸的無限可能。近年來小型車在美國市場漸漸受到青睞,當然也順勢帶動了Fit的銷售成績。待未來2014年起Fit在美國墨西哥開始大量生產時,美國地區的需求量也將會大增。

Fit Twist
而2014年這個時間點恰好為大改款Fit登場的階段,藉由美國當地生產的優勢來降製造成本與車輛售價,進一步提升銷量。對此,HONDA社長伊東孝紳也指出:新一代的Fit未來四年在北美的需求量將突飛猛進,預料到達20萬輛的規模。根據2011年Fit於美國地區64,177輛的總銷售成績來看,無疑是還會再成長18%。

當然這也就關係到2014年即將開始生產的墨西哥車輛製造廠,HONDA預計將Fit的年生產量達到20萬輛之多,對此原廠也已經陸續投入相關資金以及先進的生產設備來應付。而新一代Fit於美國的銷售方針是期望能降低成本與更經濟的燃油表現,除了一般汽油車型勢必會生產外,混合動力系統以及剛剛上述的跨界車型也都有可能在美國來當地生產。

關於這次HONDA銷售量上的目標,其實是來自於2017年3月31日所制定的200萬輛銷售目標考量,原廠也預估2012年HONDA於美國的總銷售量能達到170萬輛之多,並且光是Fit就比起去年同期還成長了9%來到59,235輛的成績,但是卻只占HONDA全車系中的5%。因此若未來四年後Fit的目標要訂在20萬輛,那其它車型的銷售成績也勢必要跟著成

Fit EV

 
 
HONDA 美日/本田Fit / City
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