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    戮力揮別天災陰霾 奠定穩固勝利基石,2012年HONDA Taiwan銷售報三喜  
AUTONET記者:編輯組(01/04/2013星期五)
揮別2012年,國內車市發揮神龍擺尾之姿衝高12月市場銷售,全年度總成績結算出爐。HONDA Taiwan歷經去年初的零件斷料停產,並在全體齊心合力下重啟生產回復供車,年中起陸續發表改款重量級房車New CIVIC,及矚目冠軍休旅SUPER CR-V,其進化科技及駕馭操控、節能環保特點,獲得熱烈迴響肯定,是帶動HONDA下半年銷售大幅成長雙箭頭。2012年HONDA品牌在穩定供車及新車款助益下,全年度總銷售達18,794台,站穩第四名次。

HONDA在12月份表現驚艷,以亮眼2,839台銷售量奪下單月第3名(乘用車高達第二名)。其中,矚目期待的SUPER CR-V持續上市蜜月行情,繳出連續第三個月成長破千輛的成績單,再度蟬連同級休旅車冠軍寶座。有著SUPER CR-V熱銷買氣加持,另兩款人氣車款New CIVIC及FIT也在最後月份銷售創新高,分別繳出746及713輛台的佳績,扮演關鍵達陣的重要功臣。

2011年日本311地震及海嘯天災一度重創日本汽車工業,HONDA Taiwan竭盡奮起度過停產陰霾,更在2012年終戮力奠定紮實勝利基礎,未來將繼續深耕在地提供日系高品質車款及服務,暢快實現駕馭樂趣的移動生活。


 
 
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