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    一方之霸,HONDA Civic雄踞加拿大銷售龍頭15年!  
AUTONET記者:李孟儒(03/05/2013星期二)
HONDA Civic不但在品牌車系當中,屬於相當具有指標性的主力車款,利代車型在全球車壇以及消費者端,始終都有著不錯的評價,也造就了多年來Civic在各個市場都有著亮眼的銷售數字;而近來,HONDA Civic更是在加拿大寫下連續15年蟬聯乘用車銷售排行冠軍的驚人紀錄。

從1973年,也就是40年前開始,HONDA就將Civic導入加拿大安大略省的Alliston廠區進行生產,至今的總產量已經超過360萬輛;而在Civic蟬聯銷售排行榜冠軍的這15年以來,也已經累積了超過170萬的銷售量,其中六代、七代以及八代Civic,都有著相當漂亮的銷售表現。

而九代Civic雖然剛推出時飽受抨擊,但在2012年當中,在加拿大仍是售出了64962輛,並且與第二名的HYUNDAI Elantra之間有著14012輛的差距,而長年雄踞台灣市場的TOYOTA Corolla,僅能排在第三;值得一提的是,新世代CR-V 2012年在當地同樣有相當優異的表現,以33339輛拿下SUV銷售榜冠軍。

另外,HONDA以及ACURA兩個品牌加起來,在2012年交出了148712輛的銷售總成績,不但較2011年提升21%,同時也是自2008年以來,整個HONDA在當地的銷售新高紀錄;近日HONDA原廠則是進一步為加拿大市場導入在2012年洛杉磯車展發表的小改款Civic,期望藉由車輛更為精進的設計以及調整,博得更多消費者的肯定。


 
 
HONDA 美日/本田Civic
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