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商品、產能、服務全面強化，HONDA Taiwan目標年銷量成長35%、達到2.5萬輛
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AUTONET記者：洪士耕(03/14/2013星期四)
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2012年，受到國際經濟動盪、國內景氣不佳影響，台灣汽車市場總銷售量較2011年小幅衰退3.3%、繳出365,871輛的總銷量；不僅整體車市，HONDA Taiwan因為去年日本地震、泰國洪災影響，導致零件一度斷料停產，同樣面臨銷售嚴峻狀況。不過即使如此，HONDA Taiwan於2012年依舊以18,794輛的銷售數字穩居國內第四大車廠的位置。來到2013年，HONDA Taiwan更喊出成長35%、達到25,000輛的銷售目標，持續以高品質的商品及服務爭取更多消費者的支持與認同。
 Civic |
自2002年成立以來，HONDA Taiwan便不斷挑戰、追求創新，積極實現未來移動藍圖，並在深耕台灣的11年來，據此理念陸續進行全球戰略車種的國產化，除了去年6月、10月分別發表的國民房車Civic、以及休旅王者CR-V，擔起去年下半年HONDA Taiwan銷售大幅成長的雙箭頭角色，目前在國內也有Accord、Fit、Insight Hybrid與CR-Z總計六款豐富車型，全面精采HONDA在台灣汽車市場的產品陣容。
 CR-V上市四個月蟬聯國內SUV銷售冠軍，並獲年度風雲車及最佳國產SUV大獎。 |
HONDA Taiwan董事長牧野朗表示，即使今年景氣還有不明確因素存在，市場預估也相對保守，不過HONDA Taiwan已在積極準備新車改款及特仕車計畫，藉由新商品式樣的變更及追加提升市場競爭力；此外位於屏東的生產線經過去年的整備改善強化工程，無論產能或造車品質都全面提升；另一方面，今年HONDA Taiwan也計劃針對部份據點進行硬體整修工程，並進一步強化銷售服務與售後維修品質，以「Share Happiness 分享．最大的幸福」為口號，時刻傳送駕馭樂趣並將移動夢想分享給顧客。
 HONDA Taiwan董事長牧野朗 |
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