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車型分類 |
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1比1模型車展示！HONDA Playset樂園嗨翻Goodwood盛會
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AUTONET記者：邱志翔(06/26/2015星期五)
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這年頭車場行銷不只要拼場面，還要拼創意，特別是大型汽車嘉年華更是要卯足全力，才能與對手作出區隔，而在6月25日至28日於英國舉行的2015 Goodwood Festival of Speed，不只堪稱是歐洲最大汽車盛會，更可以說是車廠版的〝名模生死鬥〞！
在今年邁入第22屆Goodwood Festival of Speed，由於沒有車種限制，無論古董車、經典廠車、摩托車、重點新車、概念車等都可以來此展出，還有那最令人血脈噴張的爬坡賽，都讓Goodwood的人氣節節高升，而且去年還首度締造了20萬的入場人次，這讓視人潮即為錢潮的車廠，更是樂意來此宣傳！
之所以說Goodwood盛會如同車廠版的〝名模生死鬥〞，是因為不像國際車展有著場地與高度的限制，在這雖然也是各車廠畫地自限，但展場規畫可沒有太多限制，因此以車為主題的大型裝置藝術在這比比皆是。
而近日HONDA也率先公布了被原廠稱之為「Honda Playset」的展場3D預覽圖，不禁讓人勾起的兒時記趣。〝Playset〞翻譯上為芭比，但在這應該比較像小時候常玩的扮家家酒般的遊戲，所有展示車輛也如同放大版的Tomica小汽車般被裝置在貨櫃箱中，而今年也是首度展示全車系陣容，包含Jazz、NSX、Civic Type R、HR-V、CR-V，此外重頭戲則是HONDA以引擎供應商重返F1的合作夥伴McLAREN也一同帶來戰駒MP4-30。
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HONDA 美日/本田車廠
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