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回味年少輕狂的熱血！HONDA S660今年8600輛日本配額完售，80%車主超過40歲
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AUTONET記者：KJ(08/13/2015星期四)
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HONDA原廠在2013年的東京車展，展出了已經十分接近量產車型的S660 Concept概念車，這款以小巧車身搭配K-Car級距引擎的雙門敞篷小跑車，卻擁有與正統超跑相同的中置引擎後輪傳動底盤，展出後在全球都獲得熱血車迷的熱烈迴響。而在2015年4月正式在日本開賣後，訂單爆量的程度完全超乎原廠預期。HONDA就在近日宣布，2015年的8600輛配額已經正式完售。
而且根據HONDA原廠統計，原本預期S660的下訂車主應該是追求刺激的年輕族群，沒想到高達約80%的車主年紀都超過40歲，這些稍有年紀的消費者中，大部分都購入S660作為車庫裡的第2輛車。日本HONDA原廠發言人就表示，相較於經典的S2000車主中僅有約20%超過40歲，S660的消費者年齡分布完全相反。
對這些願意長期支持的車主來說，HONDA原廠自然是心存感激，但如此的消費者年齡結構，對HONDA來說可能也是一個警訊，因為這代表全新的S660在推出後，似乎仍無法有效地吸引年輕族群的青睞。尤其現在日本的公共運輸系統日益發達，許多當地年輕人已經不再把汽車當成生活必需品，而且近來日本產業的調薪幅度有停滯的現象，也影響到消費者拿出一大筆錢來購車的意願。
雖然S660在日本市場的未來發展似乎出現隱憂，但短期內仍將處於供不應求的局面，日本以外地區的消費者更殷切期盼這款MR小跑車的外銷。目前S660已經確定將推出歐洲版本，可能改採新的1.0L渦輪增壓引擎，動力預估將提高至127hp，車名也會改成S1000，成為MAZDA MX-5的同級競爭對手。HONDA原廠宣布將在2015年10月重新開放日本市場的接單。
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國際新車相關新聞
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