HONDA專屬網站：點燃夢想之火！HONDA發表全新品牌形象廣告

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撩動人心！華麗舒適大車格與超強聯網科技，HONDA CR-V試駕

車型分類

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車廠

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Civic

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Fit / City

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Accord

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CR-V

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概念車

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NSX

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Odyssey

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CR-Z

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Insight

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HR-V

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Stream

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S2000

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舊款車

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Legend

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Step Wagon

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FCX

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Life

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Ridgeline

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Pilot

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Elysion/ASM

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Edix/FR-V

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Integra

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Mobilio

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Freed

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Inspire

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Brio

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Element

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Prelude

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That's

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N-BOX

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MDX

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Mobilio Spike

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Crossroad

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Vamos

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Acty

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Zest

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Crosstour

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N-ONE

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Airwave

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SUT

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Partner Van

點燃夢想之火！HONDA發表全新品牌形象廣告

AUTONET記者：邱志翔(08/19/2015星期三)

用影片方式的故事行銷，已經成為了各車廠相當重要的行銷手段，要走幽默令人會心一笑抑或是高質感精品路線，就看產品定位而定，當然不可或缺的便是吸引人點閱並且持續觀賞的創意鋪陳，而近日HONDA英國所發表的全新品牌形象廣告「ignition（點火）」，肯定會讓你目不轉睛！

目不轉睛的並不是因為有火辣車模，而是短短90秒的影片就道盡了HONDA近期以來的全新車型生力軍HR-V、Civic Type R、NSX，以及HONDA近年來的科技結晶，包含引以為傲的人因工學機器人ASIMO、歷經近30年的發展，成功地跨入了航太產業的小型商務噴射機HONDA Jet以及以引擎供應商身分與多年前的合作夥伴McLAREN車隊重返賽車最高殿堂F1。

影片的開頭由ASIMO〝碩大〞的背影揭開序幕，轉到正面炯炯有神的雙眸凝視著遠方，還不忘逗趣的歪頭賣萌，緊接在後則是重機代表CBR 1000RR、全新都會小休旅HR-V、紐柏林最速前驅Civic Type R、全新東瀛戰神NSX，而且駕駛還拿著1990 NSX的照片懷舊，頗有性能傳承的味道，隨後則是HONDA Jet與McLaren-Honda F1賽車MP4-30，原廠還刻意請到F1廠對車手Jenson Button以及使用了已故F1冠軍Ayrton Senna的聲音客串演出，而所有HONDA代表依序排列下來正巧類似於一座等待升空的火箭，莫非未來還要挑戰外太空領域不成！

創始人本田宗一郎在1946年於日本濱松成立了「本田技術研究所」起，開啟了HONDA所堅持「The Power of Dreams」夢想的力量，如今的HONDA已從引擎製造商跨足二輪、四輪，甚至還飛上天空，只要點燃夢想之火，就能創造無限希望！

同場加映令人印象深刻的HONDA 65周年廣告「Hands」