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ACURA Super Bowl廣告搶先曝光，當家超跑NSX掛帥當主角
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AUTONET記者：陳紀樺(02/02/2016星期二)
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北美美式足球冠軍賽Super Bowl即將在本月7日開踢，相關新聞也已經吵翻了天，但除了賽事本身之外，周邊商品以及賽事所帶來的效益更是驚人，其中賽事期間的廣告檔次更是屢屢創下新高，今年當然也不例外，也讓外界更加期待廣告內容。目前AUCRA、HONDA、TOYOTA、HYUNDAI、KIA等品牌都已經確定會在今年的廣告時段中出現，其中ACURA更搶先釋出今年前段廣告內容，讓觀眾搶先觀看達到更大的廣告效益。
每年Super Bowl時段廣告都相當受到關注，今年也不例外，而為求獲得更為出色的廣告效益，ACURA也搶先釋出賽事前半段的廣告內容，而主角也毫不意外的請到自家重量級產品NSX。廣告片段中除了精簡的畫面凸顯車輛本身之外，分明的節奏與重拍更會加強觀眾的記憶點。片段中所使用美國旗的紅、白、藍三主色，更是為表達NSX是當今唯一在北美境內設計、生產的超級跑車而來，相當巧妙的表達背後意涵。
除此之外，搭配廣告作為行銷活動的一環，若在賽事轉播當下，球迷使用「#DriveAcuraNSXContest」標籤打卡或上傳狀態在Facebook或Twitter平台上，便有機會贏得搶先試駕全新NSX的機會，並且體驗到HONDA集團最新且最先進的動力科技以及優異超跑打造公益。另外，ACURA也確定將在2月25日起，開始接收全新NSX訂單。
NSX作為HONDA集團最新超跑力作，在科技表現上自然會有相當出色的表現，除了在車體使用上兼顧輕量化與剛性的鋁合金材質之外，動力系統更是由3.5L V6雙渦輪引擎搭配三具電動馬達構成的油電混合動力系統，並可提供580hp的最大馬力，使其擁有0-100km/h加速三秒的實力、以及307km/h的極速表現。此外，SH-AWD四驅系統更能針對高、低速僅行前、後軸動力輸出調整，大幅強化車輛循跡性以及過彎極限，賦予其極為出色的運動性能。
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