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    賽道行銷!HONDA Civic Type R將擔綱SUZUKA S耐Marshal用車  
AUTONET記者:邱志翔(06/07/2016星期二)
自從性能車系重回發展之列,HONDA近年來性能車系也逐步以新世代之姿登場,包含Civic Type R、NSX、S660等都在各級距跑車市場締造佳績,當然,與性能最直接相關的賽場也是HONDA著墨之處,其中又以Civic Type R最為積極。

事實上,新一代Civic Type R發表之際,原廠也同步公布了在全球著名德國紐柏林賽道的單圈測時成績,以7分50秒63的成績擠下當時Megane R.S. 275 Trophy-R的7分54秒36,拿下最速前驅量產車的封號,儘管今年5月VW Golf GTI Clubsport S再以7分49秒21的成績稱王,但似乎不減Civic Type R性能強悍的事實。

賽場成為了Civic Type R證明自身實力的好所在,這點HONDA也是最清楚的,因此以廠隊之姿征戰像是BTCC英國房車錦標賽、WTCC世界房車錦標賽等全球各大知名賽事也是不遺餘力;那在家鄉日本該如何行銷新一代Civic Type R,畢竟2010年日本原廠因為銷售不振之由宣佈日規Civic停產,同時也將三代Civic Type R四門版一併畫下句點,轉由英國工廠負責生產,Civic Type R也漸漸的被日本年輕一代遺忘。

隨著新一代Civic Type R問世,為了不讓性能招牌被遺忘在海外,日本HONDA除了在2015年12月以限量750台的方式將英國產的Civic Type R回銷日本販售,在近日也宣布即將在6月11-12日舉行的SUZUKA S耐久賽第三輪賽事中讓Civic Type R化身Marshal用車,雖然並非上場征戰,但仍舊是與賽道行銷脫不了關係。


 
 
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