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    多元化級距大軍壓境,HONDA 獲美國 2016 年 Google 汽車品牌關鍵字搜尋冠軍  
AUTONET記者:Joseph(12/29/2016星期四)
關鍵字搜尋不僅能夠表現出消費者對品牌認知程度,也能適時反映市場銷售熱度。在新舊年交替之際,Google 延續公布搜尋排行榜的慣例,做為全球重要汽車消費市場的美國,也列出品牌搜尋量最高的車廠排行榜,由 HONDA 拿下 2016 年榜首之位。


而這份統計排名與過去最大的不同,就是 Google 一改過去單純統計名稱搜尋量的計算方式,改以綜合搜尋趨勢,以及持續帶來搜尋流量熱度的整體評價,更能適切反映消費者在網路活動上的關切議題。緊接在 HONDA 之後的則有 MERCEDES-BENZ、TESLA、LAMBORGHINI 和 VOLVO,至於美國本土品牌僅存第三名的 TESLA,與位居排行榜第六名的 FORD。

分析汽車品牌搜尋趨勢第一名的 HONDA,在新年式 Pilot、Civic、Accord 與 HR-V 接續密集曝光節奏下獲得大量搜尋關注,顯示多樣化的產品路線並切合消費者用車需求收到實效;至於第二名的 MERCEDES-BENZ 搜尋量則呈現全年平均穩健的表現方式,全新 E-Class 車系、GT 車系以及休旅級距大軍功不可沒。


至於第三名 TESLA,憑藉 2016 年 3 月發表的首款平價電動車款 Model 3,在短時間內便成為巨量搜尋熱詞。同時地域特性也直接反映在電動車的關注度上,對新能源車種補貼甚力的加州地區,理所當然成為支撐 TESLA 品牌搜尋度的關鍵。VOLVO 則在全新車輛平台與技術的推陳出新下,呈現重返美國市場榮耀的趨勢。



 
 
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