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歷經 20 年榮登全美最暢銷 SUV！HONDA CR-V 超級盃行銷訴求「夢想」
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AUTONET記者：Joseph(02/06/2017星期一)
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在全球汽車消費市場已明顯呈現由 SUV 車型力壓傳統房車板塊的態勢下，近年來眾家車廠無不卯足全力搶攻這塊大餅，而已成為 HONDA 家族賣座寵兒的 CR-V 車系，不久前先行於美國發表最新大改款資訊，並在 2016 年洛杉磯車展中正式亮相。原廠近日更趁著美國超級盃足球賽期間推出一系列形象廣告，透過回顧眾多知名成功人士在高中時期的夢想，表達 HONDA 不遺餘力追求「技能驅動世界的可能」！
以這些橫跨電影、電視、音樂和體育等領域，影響力遍及美國社會甚至全球的知名成功人士為例，HONDA 藉由發掘他們在成長中的逐夢過程，凝聚實現夢想的精神意義。對於原廠來說，CR-V 車系自 1997 年在美國上市以來，歷經 20 年成為當地最暢銷 SUV 車款，正體現 HONDA 重視技術的核心價值，同時也成為許多人實現夢想的乘載工具。
回到新一代 CR-V 具備那些迷人特質，經過原廠導入品牌「Solid Wing Face」翼型水箱護罩家族設計語彙，黑色蜂格式水箱護罩配合上半部鍍鉻裝飾下，呈現出充滿層次感的車頭外觀，並藉 LED 頭燈燈具造型拉伸車頭線條，呈現跨界旅跑的潮流外貌。
動力部分 CR-V 將首度使用 1.5 升直四渦輪增壓汽油引擎，最大馬力 190hp / 扭力峰值 25kgm 的性能數據，讓 HONDA 在全球車廠「DownSize」技術較勁中展現實力，同時也會提供 2.4 升四缸自然進氣版本，搭配 CVT 無斷自動變速箱，並可選擇前驅或四輪驅動配置。
內裝方面 HONDA 導入全新數位化液晶儀表板與七吋觸控式中控主機，結合多功能方向盤提供更豐富的資訊操控方式，美規式樣更宣布將標配前方撞擊警示系統、車道偏離警示、盲點偵測系統等安全配備。此外新一代車型分別在車身長寬高尺寸加大 30 / 40 / 35mm，行李箱容量也同步獲得提升。
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