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    HONDA生產策略調度!歐規CR-V、HR-V將移師日本生產  
AUTONET記者:Chappy(07/20/2017星期四)
近年來,操控駕馭及生活機能兼顧的跨界SUV風潮其捲全球車壇。HONDA也積極針對旗下SUV產品進行更新及拓展,包括睽違市場近10年後再次復甦的小型跨界HR-V和本月甫於台灣上市的全新一代CR-V等車型。

不過,為了強化其生產力及平衡各地之生產比重,HONDA對於其全球化生產策略做了些許調整。不同於原先所規劃,HONDA在歐洲市場銷售的CR-V及HR-V兩車型將移回故鄉日本生產,而後進口至歐洲地區。

以全新CR-V為例,根據國外媒體《AutoNews》報導,HONDA早先原計畫在加拿大安大略省之廠房生產歐規車型。然而,基於策略上的考量,在歐規車型改自日本生產後,未來安大略廠將專門針對北美市場的CR-V做供應。

全新一代CR-V尚未於歐洲市場推出,而當地現行版本則於英國廠房生產,並供應整個歐洲市場。新一代歐規CR-V統一自日本出口的消息一出,有產業人士指出,HONDA此舉其實是為了因應英國脫歐後所帶來的後續影響。

至於當前之歐規HR-V則由墨西哥生產,進而進口至歐洲市場,然而當小改款車型於2019年推出後,歐規HR-V之生產線也將如同上述者移師日本國內。

同樣在生產策略上的調整,HONDA已於稍早將歐規Jazz生產線自英國及中國廠房撤出,並回歸日本生產。而就HONDA的下一步規劃,其英國廠將於未來轉型作為五門Civic Hatchback的全球生產口岸。

根據歐盟去年統計資料顯示,日本是輕型車級距中,引進當地市場的最大出口國,一共導入將近57.8萬輛車,相較於前一年進口量還要成長了20%。而如本報所報導,歐盟有意同日本簽屬貿易優惠協定,將以歐盟食品於日本市場的開放換取撤銷日製進口車的10%稅額;一旦協定談妥並簽屬,想必上述成長數據能更為向上攀升!


 
 
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