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    受到SUV休旅車排擠?HOND北美Accord滯銷、將暫停生產11天  
AUTONET記者:趙惠群(04/09/2018星期一)
SUV休旅車熱銷帶來排擠效應,使得房車和掀背車的銷售受挫,不只是台灣,全球皆然,SUV的排擠效應,可以從HONDA最近美國境內將暫停生產Accors得到驗證,HONDA位於美國俄亥俄州Marysville的生產工廠計畫在未來4個月內,暫停生產2018年式的Accord四門房車11天,因為Accord銷售停滯,必須先打消庫存。Accord是HONDA的重要指標性車款,在北美一直有不錯的市占,還被選為2018年北美年度風雲車。


北美HONDA發言人表示,Accord工廠生產線工人將被調去從事年生產性的工作或休11天假,也就是今年4到6月每個月將停產兩天,並在7月該廠將迎來每年一度的夏季停工五天。HONDA發言人表示,我們將例行性地調整我們的生產設備的產能,這是例行公事,我們目前所做的是針對市場狀況進行減產。

到2018年3月1日北美Accord的庫存量已達到104天的數量,這是非常高的。根據經銷商提供的訊息,HONDA可能會減少Accord的產量。銷量減緩的部分原因是因為缺乏具有吸引力的租賃優惠方案。去年HONDA在Marysville工廠投資2.67億美元,並增加300個就業機會,藉以提升新款轎車的生產。除了Accord,該工廠還生產謳歌 Acura ILX l小型豪華房車和Acura TLX中型房車。

HONDA發言人強調,工人們可以選擇放無薪假或是選擇非生產性工作。只要他們想工作,Accord停工的日子裡,工廠可以為他們提供工作機會。



 
 
HONDA 美日/本田Accord
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