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    勇奪2018國產品牌年度成長冠軍!台灣本田創成立來年銷新高記錄  
AUTONET記者:盧佛青(01/02/2019星期三)
前兩年就宣布將轉型RV化的台灣本田,日前宣布2018年共銷售新車達38666輛,而2018年12月份也創下單月史上銷售新高,售出整車達4234輛,拿下2018年台灣市場國產汽車品牌銷售成長冠軍。


一般認為,除了提前發表2019年式CR-V,重整車系編成,且全面標配Honda Sensing駕駛輔助系統之後,不但讓CR-V持續成為國產中大型運休旅銷售冠軍,HR-V也持續領軍國產小型運動休旅市場,在進口競爭對手不斷加入的情況下屢創佳績。

2018年台灣本田亦針對HR-V推出特仕車,加裝包括BSI駕駛盲點偵測系統、LCA車道變換警示系統、RCTA倒車警示輔助系統等,進一步滿足市場對於駕駛輔助系統的需求,而預計2019年台灣本田也將推出小改款HR-V應戰,持續強化其國產小型運動休旅車的競爭優勢。

台灣本田在2018年銷售38666輛新車,除創下台灣本田成立以來最高年銷記錄,且更比2017年成長14%,同時也成為2018國產汽車品牌銷售成長冠軍,且同時創下連續2年銷售成長均達2位數的表現。




 
 
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