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    疫清逼出買氣?HONDA Civic Type R限量版拿大線上訂車出現秒殺,100台車240秒賣光  
AUTONET記者:趙惠群(06/05/2020星期五)
唯有經典才能抵抗市場的風暴?新冠疫情肆虐,全球車市一片慘綠。不過經典車款仍然有人搶著要。HONDA去年2月宣布將推出限量特別版的Type-R Special Edition,全球限量600台,主要供應美國市場,加拿大只分配到100台。由於Type R的車身更加輕量化,並且強化操控性能,尤其是賽道戰力的提升,5月底在加拿大採取線上搶標方式供買家訂車,根據車商所說,100台Type R限量特別版,在240秒內被誯搶訂一空,顯然經典和限量打敗了疫情對新車買氣的壓抑。

HONDA Civic Type R的限量特別版據說是HONDA將用來挑戰紐柏林前輪驅動車的單圈最速紀錄的賽車,Civic Type-R想要打破雷諾的Megane R.S. Trophy-R的7分40秒的紀錄,因此全車進三全面性的輕量化,為了比Type-R標準車型更輕,它換裝BBS鍜造鋁圈,減重8.1公斤,再拿掉消音器和後加熱管,再減掉12.7公斤,車內的娛樂資訊系和空調等系統也一併移除。

同時為強化賽道的戰力,HONDA也‎加強此一限量版的賽道戰力,‎‎把原來配備的馬牌輪胎,更換為比較粘的米其林Michelin Pilot Sport Cup 2,最後是將避震系統校到最佳戰鬥位置,並重新調校它的轉向系統,以取得更好的路面回饋。

為讓這台Type-R的街道版賽車視覺上更強悍,車色也不同於標準車型,採用的鳳凰黃色塗料,當年Acura 的Integra Type-R引進美國時,所有限量的600台全部都採用這種車色,而車內也採用一些對比的縫線。

由於Type R限量特別版還沒有報價,買家訂車得先付1000美元的押金,5月21日線上開賣,結國100台車在4分鐘內被秒殺。加拿大HONDA行銷部助理副總裁Steve Hui表示,同我們的預期,由於Civic Type R是廣受歡迎的經典車,一直擁有強大而忠實的粉絲群,他們對該車款的需求量一定會會很高。事實上,它雖是一個限量版,但它的銷售速度也確實教我們驚喜和驚訝。

HONDA加拿大分公司表示,需求將會非常高,因此他們提前準備。建立一個專門的在線專頁,這是該公司首次在加拿大使用這種線上銷售的方式賣車,沒有任何技術複雜,卻很成功,因此他們受到疫情和此次Type R特別版本的熱銷,預估未來人們線上購車會愈來愈普及,決定將加速未來的電子商務解決方案的推出。