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HONDA推出新的H廠徽，2027年起用於新世代車款和經銷通路與產業領域
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AUTONET記者：趙惠群(01/14/2026星期三)
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不知道各位讀者是否接受HONDA全新的H廠徽 ?日本本田技研株式會社於1月13日宣布，HONDA將採用全新的「H」字樣作為該汽車產業的全新符號設計。 除了下一代電動車外，HONDA全新H廠徽預計將運用在2027年及以後所推出的新艱代油電動力的各主力車型。
HONDA的H字樣廠徽最早於1963年採用，多年來它一直是HONDA四輪車的象徵，並持續使用於各種衍生的產品和商業領域，期間經歷了多次設計變更。全新的 H 標誌是為下一代電動車開發而設計的，包括本田 0 系列，該系列的開發有著「回歸HONDA本田汽車製造的起點，從零開始打造全新電動車」的意涵。
HONDA聲稱改用全新logo，是為展現了HONDA改革的決心，也展現了HONDA持續追求挑戰與超越起源的企業立場，如張開雙臂的 logo設計則意味HONDA擴展移動事業的新的可能性，並展現了對買家新的態度。 此外，這個 H 標誌的應用範圍將不僅擴展到四輪車，也將成為整個HONDA汽車產業的象徵，包括經銷商通路、JHONDAS通訊事業發展及四輪賽車運動。
HONDA表示，HONDA採用 H 標誌是下足了強烈的決心，要提供超越用戶期望的新價值，並透過超越時代的技術與理念，開啟變革時期，作為「HONDA二度創業時期」的象徵，代表HONDA不受限於固定概念、慣例或傳統方法的束縛。
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HONDA 美日/本田車廠
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