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    愛之深,責之切?HONDA第九代Civic是好是壞銷售量見真章!  
AUTONET記者:陳正賢(08/12/2011星期五)
先前AutoNet汽車日報曾為讀者報導,眾所矚目的第九代Civic在美國購車權威網站Consumer Reports各項評選中,平均分數僅有61分(對比:2006 Civic EX 平均78分),不僅在各項評選項目中墊底,甚至未出現在推薦名單。消息一出,不僅HONDA大表不滿,美國消費者也抱持懷疑觀望態度。近日Consumer Reports再度發出新聞稿,聲明他們的評價並非空穴來風。

第八代Civic深獲美國消費者喜愛,在Consumer Reports和KBB多項評比名列前茅。
Consumer Reports表示,他們能理解HONDA的不解與不滿,但所有評選都是經過嚴格且長時間道路測試,具有一定可信度。大部分HONDA車款,如Fit、Odyssey,仍保有可靠、省油的優點,但只有這些是不夠的;不可否認的是,HONDA近年來發表的作品已經失去過往的競爭力,尤其是第九代Civic仍存在著煞停距離過長、轉向過度、廉價的內裝質感、乘坐舒適感差、標配不足,選配項目又太少,以致於消費者買不到想要的配備。更重要的是,一直以來HONDA為人詬病的噪音問題仍未見改善,寧靜度不佳、行車噪音過大;至於HONDA一向強調的駕馭樂趣與操控表現,在Civic上也不復見。Consumer Reports認為,FORD、HYUNDAI、KIA很多車款都有省油、可靠的優點,操控表現也不比HONDA差,售價還比HONDA來得低。最近10年來,Civic拿下5次Consumer Reports的〝Top Picks〞首選車型,但對第九代Civic來說,Consumer Reports實在無法建議消費者將辛苦賺來的錢,拿來買一輛還不夠好的車。

另一個提供新車和二手車購買資訊頗具權威性的美國KBB網站,於2009年選出年度焦點新車排行榜時,第八代Civic高居第二名;2010年評選〝10 Coolest Cars Under $18,000〞,第八代Civic也在排名內;但KBB近日公布適合學生族群的十大優質代步車,第九代Civic竟未出現在名單中!此次評選未將第九代Civic列入,是否代表KBB也認為Civic還不夠好?

以往美國消費者對Civic有著很高的評價,認為Civic相當適合學生、上班族群作為代步通勤使用。但這次兩大購車網站對第九代Civic評價皆不高,HONDA的不滿是可想而知。或許Consumer Reports和KBB是本著「愛之深,責之切」的心態,因此對於第九代Civic進步幅度不大感到失望。但是否會影響到消費者購買Civic的意願,就等銷售報告揭曉了!

因應環保節能趨勢,第九代Civic也推出Hybrid車型。

 
 
HONDA 美日/本田Civic
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