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2013 Honda Civic Tour強力造勢！特邀表演團隊Maroon 5設計Civic Si Coupe及CBR250R
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AUTONET記者：邱志翔(07/05/2013星期五)
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汽車大廠為了深植企業優質形象，除了本質上產品的持續開發與性能強化外，定期的廣告投入、與藝文產業合作或是投入賑災等方式也是不錯的投資，但若是談到大量曝光的話尋找知名體育選手或是藝人將會是不錯的選擇，以贊助廠商冠名活動也可藉此拉抬聲勢，而近日HONDA邀請知名樂團Maroon 5為旗下產品妝點特色，也順勢為即將舉辦的2013 Honda Civic Tour巡迴演唱會造勢。
Honda Civic Tour自從2001年便開始由HONDA北美分公司主辦，獲得廣大的迴響，能登上大舞台的歌手也都來頭不小，像是Linkin Park、Blink-182、Paramore、Black Eyed Peas也都曾經受邀表演，而今年的2013 Honda Civic Tour也絕無冷場，邀請來自美國稱得上是目前全球知名樂團之一的Maroon 5，除了獲得美國最大音樂盛事葛萊美獎最佳樂團獎的肯定之外，也以常勝軍之姿橫掃全球性的音樂獎項，近年來作品聲勢也如水漲船高，其中Payphone與One More Night均成為全球熱門冠軍金曲，絕對會High翻Honda Civic Tour。
而今年HONDA北美分公司也祭出重本，邀請Maroon 5發揮狂野灑脫的樂團本色，將創意思維設計在Civic Si Coupe及CBR250身上，從車身塗裝上就可以看出Maroon 5的搖滾靈魂的詮釋，以黑、白、紅三色不規則的車色彩繪，車側及引擎蓋上均能看到〝5〞的式樣，並在車頭、車尾、車側均有HONDA Factory Performance空力套件加持，同時輪圈也換上了18吋Diamond Cut鋁圈，最值得注意的莫過於車側那充滿明星風采的Maroon 5的主唱Adam Levine與吉他手James Valentine的簽名，相當具有紀念價值；至於CBR250摩托車也有著狂野的黑、白、紅三色座設計主軸。
2013 Honda Civic Tour將在今年8月1日美國馬里蘭州率先開唱，一連唱到10月6日位於洛杉磯的好萊塢露天劇場（Hollywood Bowl）共計34場的Honda Civic Tour巡迴演唱會，而HONDA北美分公司也邀請樂迷或車迷在8月1日活動開始之前前連結到Honda.us/M5Civic及Honda.us/M5Bike參加相關活動，就有機會獲得Maroon 5獨家設計的Civic Si Coupe及CBR250，也替2013 Honda Civic Tour之旅強力宣傳。
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HONDA 美日/本田Civic
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