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    HONDA二輪+四輪明星車手來廣宣!齊聚試駕Civic Type R  
AUTONET記者:邱志翔(01/28/2016星期四)
自從HONDA重新找回性能DNA後,就發表了不少兼具性能與操控玩味的車款,包含S660、Civic Type R、NSX等備受期待的車款,不過我想這之中就屬Civic Type R最符合普羅大眾的胃口,畢竟NSX位列超跑,一般人無福消受,而S660又屬K-Car輕型車級距,實在難走出日本。

Civic Type R一躍成為HONDA在性能車系的重點戰略車,備受原廠期待,當然行銷預算也是無上限。近日於西班牙巴塞隆納Castelloli賽道上,就力邀HONDA在兩輪及四輪頂級賽事的明星車手,一同來體驗Civic Type R的魅力,享受那2.0L渦輪引擎壓榨出310hp/40.8kgm的高效輸出。



HONDA一共邀請了四位在該賽事相當出色的廠對車手,包含參加WTCC賽事的葡萄牙車手Tiago Monteiro、越野攀爬摩托車錦標賽(FIM Trial World Championship)西班牙車手Toni Bou,當然還有代表HONDA出征二輪賽事最高殿堂MotoGP的兩位西班牙明星車手Marc Marquez與Dani Pedrosa,如此多明星光環加持,讓別開生面的試駕體驗更添光彩。

而這已經不是新Civic Type R首度請明星來廣宣,作為Civic Type-R目前唯一產地,同時也是首發市場的英國就聘請流行樂團主唱Ricky Wilson擔綱代言人,而且還安排他老兄前往McLaren-Honda技術中心參觀,Civic Type-R與F1廠車同步展演性能基因,並由旗下當家F1車手Jenson Button充當導遊,實在是令人稱羨啊!


 
 
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