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    HONDA自1981年以來首次重新設計膾炙人口的H字樣廠徽  
AUTONET記者:趙惠群(01/12/2024星期五)
HONDA在 2024 年CES消費電子展中最讓大家驚訝的不只是那兩台設計前衛的電動概念車,而HONDA在展覽中更推出大家非常熟悉的「H」廠徽有全新的設計,這是該品牌自 1981 年以來首次設計廠徽,HONDA表示這個logo將專門用於未來的HONDA電動車。

無外框的H廠徽設計簡約而現代,採用垂直的筆觸勾勒,現在的造型像是「兩隻伸出的手」一樣指向外側,這代表HONDA對征服新挑戰和技術進步的新態度。這家日本車廠在電動化的競賽中幾乎是一路落後其他競爭對手,但HONDA似乎已準備好將全力反擊。

近日,HONDA最新的電動SUV休旅車 Prologue已推向市場開始販售,它採用和通用汽車共同開發的Ultium 平台,但仍採用現有的H廠徽。

新的H廠徽將保留給下一代本田電動車型,其中包括本田0系列車型。在 CES 2024 上首次亮相的還有尖端的Honda Saloon 和 Space-Hub 概念車。這些車輛屬於 0 Series零碳排放系列車款陣容的一部分,將於 2026 年量產上市。

至於其他HONDA車款最終是否會採用新的 H 廠徽還有待觀察,但這可能是該汽車製造商將其 ICE內燃機 動力車款和HONDA新款電動車區分開來。有趣的是,最新的HONDA廠徽其實和1981年的HONDA廠徽非常相似。它於1969年首次出現。儘管經歷了這些變化,HONDA廠徽仍然一眼馬上被人識別,當然這也是因為HONDA大受市場歡迎。

除了新的廠徽和未來電動車之外,HONDA還在CES展覽中推出其他產品,包括和SONY合作開 發的 Afeela電動車原型車更新版, 同時可利用 PlayStation 5 控制器在舞台上駕駛它。