精選新聞
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車型分類
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    日本HONDA That`s發飆了!新車銷售狂賣中  
AUTONET記者:王浩全(03/14/2002星期四)
回顧2001年6月,日本HONDA推出一款名為Fit的小車,以黑馬的姿態,又創造出HONDA在車壇上的新記錄(在7個月內,銷售已累積10萬輛);同年12月HONDA再接再厲推出Mobilio,在上市第一個月內,就已接到預訂銷售目標2.4倍的訂單,由此可見,日本HONDA已成功的佔領年輕族群市場。

在今年年初時,本報曾提前預告一輛名為WIC的概念車,準備在2月8日於日本當地量產上市,並且更名為That`s,是一部為年輕男女量身訂做的迷你車;That`s在外型上,可選擇雙色車身,總共有7種顏色供車主搭配,除了引擎蓋、四個車門等部分僅有銀色可選擇外,其餘前後保桿、側裙及四個門把手車主可任選一色來裝扮愛車。That`s的動力系統,採用SOHC水冷式直列3汽缸引擎,可輸出52hp馬力和6.2 kgm的扭力,另外頂級車款有附加Turbo,將動力提昇至64hp。累計到這個月的8日,That`s銷售已滿一個月,在MITSUBISHI eK Wagon、DAIHATSU MAX熱賣下,That`s卻不受影響,至今已賣出超過1萬輛,超出HONDA原本預估銷售目標的1.6倍,莫非日本當地的年輕族群對小車有〝本田情節〞嗎?


 
 
HONDA 美日/本田That's
日期
 
1