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車型分類 |
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日本HONDA That`s發飆了！新車銷售狂賣中
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AUTONET記者：王浩全(03/14/2002星期四)
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回顧2001年6月，日本HONDA推出一款名為Fit的小車，以黑馬的姿態，又創造出HONDA在車壇上的新記錄（在7個月內，銷售已累積10萬輛）；同年12月HONDA再接再厲推出Mobilio，在上市第一個月內，就已接到預訂銷售目標2.4倍的訂單，由此可見，日本HONDA已成功的佔領年輕族群市場。
在今年年初時，本報曾提前預告一輛名為WIC的概念車，準備在2月8日於日本當地量產上市，並且更名為That`s，是一部為年輕男女量身訂做的迷你車；That`s在外型上，可選擇雙色車身，總共有7種顏色供車主搭配，除了引擎蓋、四個車門等部分僅有銀色可選擇外，其餘前後保桿、側裙及四個門把手車主可任選一色來裝扮愛車。That`s的動力系統，採用SOHC水冷式直列3汽缸引擎，可輸出52hp馬力和6.2 kgm的扭力，另外頂級車款有附加Turbo，將動力提昇至64hp。累計到這個月的８日，That`s銷售已滿一個月，在MITSUBISHI eK Wagon、DAIHATSU MAX熱賣下，That`s卻不受影響，至今已賣出超過1萬輛，超出HONDA原本預估銷售目標的1.6倍，莫非日本當地的年輕族群對小車有〝本田情節〞嗎？
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HONDA 美日/本田That's
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