HONDA專屬網站： HONDA Civic唱詩班加持？The Power of Screams英國廣告大不同

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HONDA Civic唱詩班加持？The Power of Screams英國廣告大不同

AUTONET記者：蔡致堅(02/09/2006星期四)

The Power of Dream是HONDA的企業口號，無論是哪個國家都一樣，不過最近在英國卻打出The Power of Screams，這…好像有違企業精神。

為了凸顯第八代Civic的優點，英國HONDA在一月份時推出全新電視廣告，特地組成Civic Choir唱詩班，以The Power of Screams為主題，在全英國電視中播出。

雖然唱詩班給人一種莊嚴肅穆的感覺，但Civic Choir唱詩班卻已完全不同的型態呈現，廣告中所有配樂均以Civic的加速聲浪、輪胎摩擦地面聲、風切聲為背景音樂，以強調高性能的特質。整支廣告共分為40秒、60秒與120秒三種版本，有興趣者只要上到英國官方網站便可看到這支廣告。

或許英國人看到第八代Civic在日本的銷售不如預期，因此找唱詩班來加持，或許靠神明的幫助能在當地市場創下驚人成績。

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