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車型分類 |
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完全不敵景氣與成本，HONDA Civic日本不再生產販售！
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AUTONET記者：蔡致堅(11/17/2010星期三)
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在1972年問世並以省油成功打進美國市場、進而成為世界戰略車的Civic，在全球消費者心目中已經是耳熟能響的車款，然而最近卻傳出令人相當震撼的消息，那就是HONDA決定不再生產下一代Civic，不過別緊張，這僅限於日本市場，其他地區還是照常生產。
當1970年代美國供實施最嚴苛的排放法規Muskie Act（1970年12月美國參議員E.Muskie所提出空氣淨化法修正案，嚴格規範汽車排放之廢氣量），且正逢全球能源危機，1972年誕生的Civic適時切入，並以低污染的具備副燃燒室的CVCC（Compound Vortex Controlled Combustion）複合渦流調整燃燒引擎成功通過美國法規，這也讓「技術的HONDA」聞名世界，爾後Civic於美國落實在地化生產並成為消費者最喜愛、市場最暢銷的車款；同時也行銷到全球市場，「世界的HONDA」就這樣開啟神話。因此HONDA在四輪領域能有非凡成就Civic肯定功不可沒。
然而受到日幣匯率急速攀高，使得日本不少企業受到衝擊，HONDA也身受其害，除了進行生產基地扁平瘦身，更針對所銷售的車種作大規模調整（以停產居多），而向來是市場熱銷的四門Civic這幾年卻隨著消費者購車型態與習慣改變，銷售狀況大不如前（日本四門房車普遍不如輕型車、Minivan、小型都會車好），尤其同廠的Fit魅力大增，導致2009年Civic於日本總計才銷售不到9,000輛，所以幾經評估後，HONDA先在2010年8月底停產Civic Type R，在這之後Civic於日本將不會再有後繼車出現，說穿了就是HONDA 不打算在日本販售生產Civic。
所以從今以後日本國內所販售的Civic將不再生產，日本廠僅負責外銷用車型，另外傳聞旗艦車Legend將不再生產，HONDA社長伊東孝紳可是出面嚴重否認，同時據AutoNet了解原廠早就開始進行後繼車的研發，預計2012年左右將會問世。
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HONDA 美日/本田Civic
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