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    連續16年盤據加拿大年度暢銷車款,HONDA Civic深受肯定  
AUTONET記者:邱志翔(01/07/2014星期二)
就像FORD貨卡車系在美國長期盤據最暢銷車款,HONDA Civic在加拿大也同樣有著這樣的銷售實力,Civic在2013年度就以60,651輛的銷售數量榮獲年度暢銷車款的美名,同時這也是Civic連續第16年蟬聯銷售榜冠軍,再再顯示Civic儼然成為加拿大民眾心目中的最佳車款代表。

或許讀者對於加拿大汽車市場不慎熟悉,讓我們以簡單的數據來說明起。領土面積達998萬平方公里的加拿大,為全世界面積第二大的國家,但由於領土大半靠近北極氣候嚴峻,使得加拿大人口相較於其他高度開發國家而言,僅約為較少的3500萬,全國人口甚至比美國加州還少,相較於美國2013年上看1500萬輛的汽車市場規模,加拿大也只有174萬輛,儘管相對少數,但加拿大汽車市場仍然位列全球前10大,也成為各大車廠角力的戰場之一。

HONDA於1969年成立了加拿大分公司,就相當致力於當地市場的競逐,1973年以來超過390萬輛的Civic於加拿大安大略省Alliston廠區生產,目前加拿大市場還保有超過170萬輛的Civic,靠著優異的產品實力及價格優勢,Civic也逐漸成為加拿大車主選購車輛時的考慮名單,並且於1988年起,一舉比下當時由CHEVROLET Cavalier把持的王位,成功的成為加拿大全年的銷售暢銷車款,並且一佔就長達16年之久。

儘管加拿大2013年度汽車市場總結,FORD靠著皮卡的熱銷,依舊站穩第一的寶座,CHRYSLER位居第二、GM集團第三、TOYOTA第四,而HONDA則位列第五,但HONDA Civic在乘用車市場卻是以60,651的銷售數字與第二名的HYUNDAI Elantra拉出多達接近9千輛的銷售差距,顯然Civic的高C/P值讓許多加拿大車主買單。


 
 
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