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    HONDA中國累積銷售破1000萬領先其他日本對手,日系三大2018決戰CUV  
AUTONET記者:趙惠群(06/07/2018星期四)
到2018年5月,HONDA在中國的汽車累計最終銷售量突破1000萬輛,在日本三大品牌之中,領先NISSAN和TOYOTA。根據本田中國的統計,在過去5年內,HONDA的銷售量翻了一倍,單是2017年,HONDA在中國的終端銷售量更達到146萬輛,創下銷售歷史新高。

HONDA在中國透過合資企方式,在1998年和廣州汽車合資成立廣汽本田,並於次年開始投產首款國產車型Accord,2003年7月,則與東風合資成立東風本田,先後投產CR-V、CIVIC等車款。除全球化車型之外,HONDA在中國也推出許多在地化車型,如淩派(CRIDER)、冠道(AVANCIER)、XR-V、UR-V等。

同時,HONDA在中國也啟動FUNTEC技術品牌升級戰略,先後導入 SPORT HYBRID、SPORT TURBO、HONDA SENSING、Honda CONNECT智慧互聯等科技。

事實上,日系三大品牌在中國的競逐十分激烈,2017年,三方的差距已經拉近,2017年,如TOYOTA在中國的銷售量為113萬輛,NISSAN則為111.8萬,HONDA為141萬多。

市場分析人士認為,TOYOTA落後的關鍵主要在於CUV跨界休旅車。HONDA在中國銷售主力,是Vezel和XR-V,Vezel也就是台灣本田銷售的HR-V,另外以Vezel衍生的中國市場限定跨界休旅XR-V。不過TOYOTA也正在急起直追,2018年在中國推出在地生產組裝的C-HR,預計6到7月在中國上市,可望增加15萬輛的銷售。


 
 
HONDA 美日/本田車廠
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